Revolutionize Your Customer Experience

  • Authors
  • Colin Shaw

Table of contents

  1. Front Matter
    Pages i-xx
  2. Colin Shaw
    Pages 1-24
  3. Colin Shaw
    Pages 48-69
  4. Colin Shaw
    Pages 70-80
  5. Colin Shaw
    Pages 81-90
  6. Colin Shaw
    Pages 91-108
  7. Colin Shaw
    Pages 109-126
  8. Colin Shaw
    Pages 127-147
  9. Colin Shaw
    Pages 148-165
  10. Colin Shaw
    Pages 166-180
  11. Colin Shaw
    Pages 198-208
  12. Colin Shaw
    Pages 209-213
  13. Back Matter
    Pages 214-220

About this book

Introduction

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

Keywords

development organization organizations research strategy

Bibliographic information

  • DOI https://doi.org/10.1057/9780230513457
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-51834-0
  • Online ISBN 978-0-230-51345-7
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods