Abstract
The world is going mad!
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An airline gives away two million free seats…
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Need a new car? No problem, you get one free when you arrange a new mortgage.3
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Going into hospital? How about choosing your own room decoration, including the artwork to hang in your room? Didn’t you know improving the Customer Experience makes patients heal faster?4
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How can a public library with a city population of 52,000 people be attracting 3500 people a day?5
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Would you like a Chilly Willie (an ice cream)? The natural place to get one is a hi-fi specialist!6
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Would you like to fly a MiG jet? What about being a zookeeper? Or how about driving a rally car? These can be bought in a box at your local store: it’s one of the highest growth retail sectors.7
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Would you like to drink water from a 23,000-year-old glacier? Buy it in a bottle: it’s more convenient that way!8
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How about getting married somewhere unusual? What about honeymooning at an Ice Hotel9 that is constructed each year entirely from ice?
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© 2005 Colin Shaw
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Shaw, C. (2005). Are you missing the gorge?. In: Revolutionize Your Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513457_1
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DOI: https://doi.org/10.1057/9780230513457_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51834-0
Online ISBN: 978-0-230-51345-7
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