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Enlightened orientation

  • Colin Shaw

Abstract

One of the big differences between the Transactional and Enlightened organization is the latter has recognized that over half of the Customer Experience is about emotions. It not only recognizes this is the case but plans to evoke defined emotions. It is “Enlightened” hence the name for this orientation. The change of orientation between Transactional and Enlightened is a significant one. It is not because any of the areas are fundamentally different; but because people have changed their perspective on life, their paradigm.

Keywords

Emotional Intelligence Moment Mapping Customer Experience Employee Experience Enlightened Orientation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Colin Shaw 2005

Authors and Affiliations

  • Colin Shaw

There are no affiliations available

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