Case study: from the most ridiculed to the most respected

  • Colin Shaw


Knowing Kevin Whiteman, the Managing Director of the Kelda Group, as well as I do, I am sure he will not mind me saying that it is not the most glamorous of companies. The group is made up of Yorkshire Water, Loop Customer Management, Aquarion (a water company based in Connecticut in the United States), and Keyland Developments (a property management company).


Call Center Water Company Customer Experience Engaging Customer Loyal Customer 
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Copyright information

© Colin Shaw 2005

Authors and Affiliations

  • Colin Shaw

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