Overview
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Table of contents (16 chapters)
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Grundlagen des Business-to-Business-Marketing
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Analysefelder des Business-to-Business-Marketing
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Gestaltungsfelder des Business-to-Business-Marketing
Keywords
Reviews
Editors and Affiliations
Bibliographic Information
Book Title: Technischer Vertrieb
Book Subtitle: Grundlagen
Editors: Michael Kleinaltenkamp, Wulff Plinke
DOI: https://doi.org/10.1007/978-3-642-97616-2
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1995
eBook ISBN: 978-3-642-97616-2Published: 08 March 2013
Edition Number: 1
Number of Pages: X, 1032
Topics: Trade, Marketing, Organization, IT in Business, Commercial Law, Operations Management