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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework.
The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.
Authors and Affiliations
Bibliographic Information
Book Title: Innovation, Market Archetypes and Outcome
Book Subtitle: An Integrated Framework
Authors: Soumodip Sarkar
DOI: https://doi.org/10.1007/978-3-7908-1946-5
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2007
Hardcover ISBN: 978-3-7908-1945-8Published: 03 May 2007
Softcover ISBN: 978-3-7908-2534-3Published: 19 October 2010
eBook ISBN: 978-3-7908-1946-5Published: 11 August 2007
Edition Number: 1
Number of Pages: XI, 202
Topics: Innovation/Technology Management, R & D/Technology Policy
Industry Sectors: Automotive, Biotechnology, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Materials & Steel, Pharma