Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
In the previous chapter we presented the analytical framework of the Integrated Model. The three fundamental questions that the model explains are -where is a product located in an integrated innovation space, why it is so located and which then provides valuable clues to what to do when designing strategy.
KeywordsLarge Firm Competitive Pressure Entry Barrier Nascent Entrepreneur Global Entrepreneurship Monitor
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