Abstract
In the previous chapter we presented the analytical framework of the Integrated Model. The three fundamental questions that the model explains are -where is a product located in an integrated innovation space, why it is so located and which then provides valuable clues to what to do when designing strategy.
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© 2007 Physica-Verlag Heidelberg
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(2007). Market Archetypes: the Fox, the Wolf, the Bear and the Sheep. In: Innovation, Market Archetypes and Outcome. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1946-5_4
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DOI: https://doi.org/10.1007/978-3-7908-1946-5_4
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1945-8
Online ISBN: 978-3-7908-1946-5
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