Advertisement

Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics

Abstract

Approximately 2000 years ago, the Roman poet Ovid wrote a classic poem called The Metamorphoses. The 15 books in the poem describe the creation and history of the world in terms of Roman and Greek mythology, where constant transformation of the gods takes place. Today products, activities, firms and indeed whole economies are increasingly witnessing another type of metamorphosis as both product life cycles and geography get compressed.

Keywords

Market Share Integrate Model Product Life Cycle Innovative Product Strategy Space 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    See Christensen (1997).Google Scholar
  2. 2.
    See Christensen and Raynor (2003).Google Scholar
  3. 6.
    See Muller et al. (2005).Google Scholar
  4. 7.
    The Wall Street Journal Online, 22nd January, available at http://www.strategos.com/articles/dinosaurs.htmGoogle Scholar

Copyright information

© Physica-Verlag Heidelberg 2007

Personalised recommendations