Mapping the Integrated Innovation Space: A Look at the Mirror


There exist a significant number of diagnostics tools that could be employed to evaluate and understand an organization’s strengths and weaknesses in the field of innovation management. One basic motivation of the use of these tools is that such diagnostics permit the manager to assess the gap that exists, whether it be with respect to its competitors or an internal gap - that between its innovation capacity and desired innovation goals (including the organizational preparedness).


Business Model Market Return Competitive Pressure Cluster Mapping Balance Scorecard 


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  1. 2.
    See Davila et al. (2005).Google Scholar
  2. 5.
    Brown et al. (2004).Google Scholar
  3. 9.
    See Porter (1998). For instance Porter takes into account factors such as the creative skills of employees, the different product characteristics, and the investments made towards continuous improvement and innovation of products. Certain ideas expressed by Kaplan and Norton (2004) have also been helpful in designing the survey.Google Scholar

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© Physica-Verlag Heidelberg 2007

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