An Integrated Innovation Landscape


Writing about innovation strategy or management innovation is beyond the scope of this book. Nor is it the goal. We have presented a new framework for analyses that permits the academic, the management consultant and the manager alike to understand where a product (or a single product firm) is located in the integrated innovation space, why it is so located and which then provides valuable clues as to what to do while designing strategy. The integration of the important determinant variables in one visual framework with a robust and an internally consistent theoretical basis also permits a rich analysis of many market dynamics. The Integrated Model is an important step towards devising comprehensive firm strategy.


Open Innovation Management Innovation Innovation Strategy Integrate Innovation Incremental Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 2.
    See the article “The World’s Most Innovative Companies, Business Week, 24th April 2006.Google Scholar
  2. 3.
    See, for example, Christensen (1997), Tesmer (2002) or Davila et al. (2005), among others.Google Scholar

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© Physica-Verlag Heidelberg 2007

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