Innovation: An Integrated Framework
The integrated framework of innovation1 is a market based approach for understanding innovation, its (market) outcome dynamics and product life cycle, enriched by our understanding of three (mutually non exclusive) fields of study — industrial organization, strategy and innovation.
KeywordsMarket Share Price Elasticity Market Return Product Life Cycle Competitive Pressure
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- 1.An earlier version of the model was first published in 2005 by this author. See Sarkar (2005).Google Scholar