Escape from Commoditization?


The commoditization trap seems to be the inescapable destiny of products, even as firms continuously try to differentiate their products in their attempts at standing out. Sometimes better design seems to be one of the few escape routes available, albeit temporary, in slowing the slide towards the end of the product life cycle. Breakthrough innovations hold the only real key to escaping from commoditization.


Search Engine Switching Cost Virtual Community Market Valuation Outcome Space 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 4.
    For two fascinating accounts on the birth and the rise of Google, see Battelle (2005) and Vise and Malseed (2005).Google Scholar
  2. 5.
    See Friedman (2005).Google Scholar

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© Physica-Verlag Heidelberg 2007

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