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Escape from Commoditization?

Abstract

The commoditization trap seems to be the inescapable destiny of products, even as firms continuously try to differentiate their products in their attempts at standing out. Sometimes better design seems to be one of the few escape routes available, albeit temporary, in slowing the slide towards the end of the product life cycle. Breakthrough innovations hold the only real key to escaping from commoditization.

Keywords

Search Engine Switching Cost Virtual Community Market Valuation Outcome Space 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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    See Friedman (2005).Google Scholar

Copyright information

© Physica-Verlag Heidelberg 2007

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