Abstract
The commoditization trap seems to be the inescapable destiny of products, even as firms continuously try to differentiate their products in their attempts at standing out. Sometimes better design seems to be one of the few escape routes available, albeit temporary, in slowing the slide towards the end of the product life cycle. Breakthrough innovations hold the only real key to escaping from commoditization.
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References
For two fascinating accounts on the birth and the rise of Google, see Battelle (2005) and Vise and Malseed (2005).
See Friedman (2005).
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© 2007 Physica-Verlag Heidelberg
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(2007). Escape from Commoditization?. In: Innovation, Market Archetypes and Outcome. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1946-5_9
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DOI: https://doi.org/10.1007/978-3-7908-1946-5_9
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1945-8
Online ISBN: 978-3-7908-1946-5
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