Overview
- A Dichotomous Measuring of the Influence on Preference, Quality, Value and Purchase Intention?
- Includes supplementary material: sn.pub/extras
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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.
Bibliographic Information
Book Title: Third Party Product Reviews and Consumer Behaviour
Book Subtitle: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Authors: Wolfgang Ziniel
DOI: https://doi.org/10.1007/978-3-8349-3633-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-3632-5Published: 26 February 2013
eBook ISBN: 978-3-8349-3633-2Published: 15 February 2013
Edition Number: 1
Number of Pages: XXI, 183
Number of Illustrations: 39 b/w illustrations
Topics: Marketing
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications