Literature review

  • Wolfgang Ziniel


This chapter reviews the existing literature in the context of TPPR and focuses on theoretical as well as empirical works which suggest TPPR influences on consumer behaviour. Moreover, the key consumer behaviour constructs attended to this work are subject of a thorough discussion.


Quality Attribute Consumer Behaviour Purchase Intention Purchase Decision Physical Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.ViennaAustria

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