Abstract
Product design finally aims at producing goods that the consumer prefers to those of the opponents. Thus one central endeavour of marketing science is the explanation of consumers’ choice decisions (Salzberger 2009).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Ziniel, W. (2013). Analysis online experiment one. In: Third Party Product Reviews and Consumer Behaviour. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3633-2_5
Download citation
DOI: https://doi.org/10.1007/978-3-8349-3633-2_5
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-8349-3632-5
Online ISBN: 978-3-8349-3633-2
eBook Packages: Business and EconomicsBusiness and Management (R0)