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Analysis online experiment one

  • Wolfgang Ziniel
Chapter

Abstract

Product design finally aims at producing goods that the consumer prefers to those of the opponents. Thus one central endeavour of marketing science is the explanation of consumers’ choice decisions (Salzberger 2009).

Keywords

Paired Comparison Source Credibility Object Covariates Subject Covariate Methodological Introduction 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.ViennaAustria

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