Discussion and conclusion



The final chapter provides a conclusive summary of this research. Important implications for both research and practice are deduced from the focal results. In addition, crucial limitations of the research on hand are outlined. Based on the discussion of possible shortcomings potential directions of future research efforts are proposed. Finally, a conclusion of the whole work is given.


Consumer Behaviour Purchase Intention Marketing Research Source Credibility Future Research Effort 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.ViennaAustria

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