Advertisement

Analysis online experiment two

  • Wolfgang Ziniel
Chapter

Abstract

This chapter gives a theoretical introduction to graphical and further to graphical chain models. Subsequently chain models are fitted for the student and the panel sample. The section closes with an interpretation of the results and an examination of the hypotheses.

Keywords

Chain Model Purchase Intention Source Credibility Association Structure Person Parameter 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.ViennaAustria

Personalised recommendations