Advertisement

Empirical approach and conceptual models

  • Wolfgang Ziniel
Chapter

Abstract

This chapter provides an overview of the empirical procedure. Initially, attention is drawn to applicability matters as well as to the advantages and disadvantages of online experiments. Afterwards a thorough insight is given into the designs of the two online experiments that are carried out in line with this dissertation.

Keywords

Purchase Intention Online Experiment Affect Consumer Behaviour Purchase Risk Fictitious Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.ViennaAustria

Personalised recommendations