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Palgrave Macmillan

Strategic Public Relations

  • Book
  • © 1995

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Editors:
  1. Norman A. Hart
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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xix
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  2. Corporate Goals and Strategies

    • Kevin Traverse-Healy
    Pages 1-9

  3. Planning for Corporate Communications

    • Anthony Wreford
    Pages 10-23

  4. Marketing Communications

    • Norman A. Hart
    Pages 24-49

  5. Financial Public Relations

    • Peter S. Gummer
    Pages 50-70

  6. Internal Communication

    • Bill Quirke
    Pages 71-94

  7. Community Relations

    • Warren Newman
    Pages 95-105

  8. Parliamentary and European Union Relations

    • Douglas Smith
    Pages 106-124

  9. International Corporate Relations

    • Bill Byrnes
    Pages 125-140

  10. Corporate Advertising

    • Angus Maitland
    Pages 141-159

  11. Sponsorship

    • David Wragg
    Pages 160-174

  12. Media Relations

    • Roger Haywood
    Pages 175-194

  13. Communications Research

    • Christopher West
    Pages 195-212

  14. Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management

    • Sarah Portway
    Pages 213-231

  15. The Practice of Corporate Identity

    • Nicholas Ind
    Pages 232-247

  16. Corporate Culture

    • Colin J. Coulson-Thomas
    Pages 248-275

  17. Strategic Crisis Management

    • Michael Bland
    Pages 276-298

  18. Back Matter

    Pages 299-313
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Keywords

About this book

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

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