Abstract
There is a cultural deregulation going on, where barriers to the free flow of ideas are being challenged and dismantled. The shift is to a firm where ideas, rather than information, are the currency. In his book, Post-Capitalist Society, Drucker argues that the primary resource of the post-capitalist society will be knowledge, not capital, and the manufacturing productivity revolution is over. Now it is the productivity of non-manual workers that matters. The various classes of the old capitalist society are being replaced by just two — knowledge workers and service workers.
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Bibliography
P. F. Drucker, The Coming of the New Organisation, Harvard Business School.
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© 1995 Bill Quirke
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Quirke, B. (1995). Internal Communication. In: Hart, N.A. (eds) Strategic Public Relations. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13481-6_5
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DOI: https://doi.org/10.1007/978-1-349-13481-6_5
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