Abstract
With a few exceptions, the process of creating corporate goals and the strategies by which those goals may be achieved is the cornerstone of business success. In some corporate cultures this process is highly structured and formal, while in others, equally successful, it may be informal and intuitive. In today’s commercial world, however, there are few organizations that can reasonably claim to be able to ignore the basic questions of ‘Where do we want to go?’ and ‘How (and when) are we going to get there?’
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© 1995 Kevin Traverse-Healy
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Traverse-Healy, K. (1995). Corporate Goals and Strategies. In: Hart, N.A. (eds) Strategic Public Relations. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13481-6_1
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DOI: https://doi.org/10.1007/978-1-349-13481-6_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-13483-0
Online ISBN: 978-1-349-13481-6
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