Abstract
I start with two statements which the Institute of Public Relations Board of Management has decided will supplement its long-standing definition of public relations:
Public relations is about reputation — the effect of what you do, what you say and what others say about you.
Public Relations Practice is the discipline that looks after reputation — with the aim of earning understanding and support, and influencing opinion and behaviour.
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Bibliography
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© 1995 Norman A. Hart
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Newman, W. (1995). Community Relations. In: Hart, N.A. (eds) Strategic Public Relations. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13481-6_6
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DOI: https://doi.org/10.1007/978-1-349-13481-6_6
Publisher Name: Palgrave Macmillan, London
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