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Media Relations

  • Roger Haywood

Abstract

When organizations consider the many publics upon whom they depend for success, they often overlook one of the most important: the media. Sometimes this omission is not accidental. The argument runs that the media are a channel of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.

Keywords

Public Relation News Story Senior Executive Press Conference News Release 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Bibliography

  1. S. Blank, Introduction to Public Relations, Modino.Google Scholar
  2. F. Jenkins, Public Relations, 4th edn, Pitman.Google Scholar
  3. W. Howarth, The Practice of Public Relations, 3rd edn, Butterworth Heinemann.Google Scholar
  4. H. and P. Lloyd, Teach Yourself Public Relations, Hodder & Stoughton.Google Scholar
  5. N. Stone, How to Manage Public Relations, McGraw-Hill.Google Scholar

Copyright information

© Roger Haywood 1995

Authors and Affiliations

  • Roger Haywood

There are no affiliations available

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