When organizations consider the many publics upon whom they depend for success, they often overlook one of the most important: the media. Sometimes this omission is not accidental. The argument runs that the media are a channel of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.
KeywordsPublic Relation News Story Senior Executive Press Conference News Release
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