Media Relations

  • Roger Haywood


When organizations consider the many publics upon whom they depend for success, they often overlook one of the most important: the media. Sometimes this omission is not accidental. The argument runs that the media are a channel of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.


Public Relation News Story Senior Executive Press Conference News Release 
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  2. F. Jenkins, Public Relations, 4th edn, Pitman.Google Scholar
  3. W. Howarth, The Practice of Public Relations, 3rd edn, Butterworth Heinemann.Google Scholar
  4. H. and P. Lloyd, Teach Yourself Public Relations, Hodder & Stoughton.Google Scholar
  5. N. Stone, How to Manage Public Relations, McGraw-Hill.Google Scholar

Copyright information

© Roger Haywood 1995

Authors and Affiliations

  • Roger Haywood

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