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About this book
Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
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Bibliographic Information
Book Title: Pricing
Book Subtitle: Policies and Procedures
Authors: Nessim Hanna, H. Robert Dodge
DOI: https://doi.org/10.1007/978-1-349-14477-8
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Nessim Hanna and H. Robert Dodge 1995
Edition Number: 1
Number of Pages: XII, 232
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing