Pricing pp 66-77 | Cite as

Demand and Competition-oriented Pricing

  • Nessim Hanna
  • H. Robert Dodge
Chapter

Abstract

The above comments from the Advertising Age shed some light on the problems attendant on pricing in today’s business world. Costs are important, and so too are the consumer and product variables present in a given market.

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Copyright information

© Nessim Hanna and H. Robert Dodge 1995

Authors and Affiliations

  • Nessim Hanna
    • 1
  • H. Robert Dodge
    • 2
  1. 1.Northern Illinois UniversityUSA
  2. 2.Department of MarketingEastern Michigan UniversityUSA

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