Advertisement

Pricing pp 142-154 | Cite as

Retail Pricing

  • Nessim Hanna
  • H. Robert Dodge
Chapter

Abstract

The topic of retail prices and price policies followed by retailers is important for two reasons: first, retail prices are important to the consumer since these prices affect what the buyer can purchase with his dollars; second, retailing historically has been a barometer of economic health.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Nessim Hanna and H. Robert Dodge 1995

Authors and Affiliations

  • Nessim Hanna
    • 1
  • H. Robert Dodge
    • 2
  1. 1.Northern Illinois UniversityUSA
  2. 2.Department of MarketingEastern Michigan UniversityUSA

Personalised recommendations