Abstract
Inflationary and scarcity conditions will continue to be an integral part of present-day business environment. The intensity of such conditions may vary from time to time, but the main trend will persist as inflationary pressures strengthen and weaken, and the world’s consumption of certain materials outstrips the rate of replacement.
What would be the role of marketing management if ‘an economy were suddenly plunged into a state of widespread product shortages?... in practice excess demand is as much a marketing problem as excess supply... a company faces a host of difficult customer-mix and marketing-mix decisions.’
(From Philip Kotler and Sidney J. Levy, ‘Demarketing, Yes, Demarketing’, Harvard Business Review (November–December 1971) p. 75)
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References
‘The Six Steps to Six Sigma’, Motorola Malcolm Baldridge Quality Seminar, 1989, pp. 6–7.
Lois Therrien ‘The Rival Japan Respects’, Business Week, 13 December 1989, p. 112.
Robert E. Cole ‘The Quality Revolution’, Production and Operations Management, vol. 1 (1992) p. 119.
James A. Belohlav ‘Quality, Strategy, and Competitiveness’, California Management Review, vol. 35 (Spring 1993) pp. 55–67.
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© 1995 Nessim Hanna and H. Robert Dodge
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Hanna, N., Dodge, H.R. (1995). Pricing During Inflationary and Shortage Conditions. In: Pricing. Palgrave, London. https://doi.org/10.1007/978-1-349-14477-8_14
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DOI: https://doi.org/10.1007/978-1-349-14477-8_14
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