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Palgrave Macmillan

Global Luxury Trends

Innovative Strategies for Emerging Markets

  • Book
  • © 2013

Overview

Editors:
  1. Jonas Hoffmann

    1. SKEMA Business School, France

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    You can also search for this editor in PubMed   Google Scholar

  2. Ivan Coste-Manière

    1. SKEMA Business School, France

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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (18 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • Jonas Hoffmann, Ivan Coste-Manière
    Pages 1-5

  3. On Luxury Strategizing

    • Jonas Hoffmann
    Pages 6-22

  4. Paths For The Emergence Of Global Chinese Luxury Brands

    • Jonas Hoffmann, Betina Hoffmann
    Pages 23-36

  5. Luxo Brasil And Osklen’S New Luxury

    • Jonas Hoffmann
    Pages 37-50

  6. Über Luxury: For Billionaires Only

    • Alessandro Quintavalle
    Pages 51-76

  7. Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands

    • Rasa Stankeviciute
    Pages 77-88

  8. Engaging With The Luxury Consumer In China

    • Katrina Panchout
    Pages 89-100

  9. Luxury And Arts In China: The Island6 Case

    • Camille Jaganathen
    Pages 101-113

  10. Luxury Shopping Places In China

    • Joanna Chen
    Pages 114-125

  11. Perspectives On Luxury Operations In China

    • Yves R Lucky, Francesco Giliberti Birindelli
    Pages 126-137

  12. Luxury Consumer Tribes In Asia: Insights From South Korea

    • Bernard Cova, Tae Youn Kim
    Pages 138-154

  13. Luxury In Russia And In Countries Of Eastern Europe

    • Laurent Lecamp
    Pages 155-170

  14. Luxury In India: Seduction By Hypnotic Subtlety

    • Sandeep Vij
    Pages 171-184

  15. Polo As A Vehicle For Communicating Luxury

    • Ivan Coste-Manière, Anna Hoarau, Cedric Laforge
    Pages 185-200

  16. Mimesis And The Nexus Of Luxury Industry In India

    • Mukta Ramchandani
    Pages 201-208

  17. Tesla Motors, The Reinvention Of The Luxury Sports Car Industry

    • Daniela Milosheska
    Pages 209-223

  18. Why Buy Luxury? Insights From Consumer Research

    • Maureen Morrin
    Pages 224-241

  19. Elie Saab: Strategic Presence In The Digital Luxury Space

    • Rasa Stankeviciute
    Pages 242-258

  20. Back Matter

    Pages 259-263
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Keywords

About this book

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Reviews

'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and

Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will

enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International

'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' GUY SALTER, Deputy Chairman, Walpole British Luxury

'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A reality

check for instant connectivity and new pillars of global relevance.' ALBERTO MILANI, CEO Buccellati Inc.

Editors and Affiliations

  • SKEMA Business School, France

    Jonas Hoffmann, Ivan Coste-Manière

About the editors

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
 
DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

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