Luxury In India: Seduction By Hypnotic Subtlety

Abstract

The allure of luxury intensifies if ownership is restricted at one end and the thirst to possess is unadulterated and lusty at the other. The super-rich can afford the luxury they desire. But what adds greatly to the desirability is not being able to get it. Genuine rarity and unattain ability has a particularly powerful persuasive appeal. To be and to remain exclusive, the price of admission must be high. Entry to the club must be restricted to a few, but desired by many. The greater the barrier to access, the more magnetic the offering.