Skip to main content

Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands

  • Chapter
Global Luxury Trends

Abstract

Social media are changing so quickly that when one is asked to write about them, there is always at least a slight risk that by the time the paper is published, the statistics provided and the stories told will already be out of date. With this in mind, this chapter will present a brief introduction to the rise of the fashion blog, compare fashion blogs to fashion magazines, explore the relation between fashion blogs and luxury/fashion brands, and will look to the career opportunities for bloggers involved in different fields of fashion.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 49.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

NOTES

  • . Copping, N. (13 November 2009). Style bloggers take centre stage. FT.COM http://www.ft.com/intl/cms/s/0/89f8c07ccfe0-11de-a36d-00144feabdc0.html#axzz1kxDRyFio Retrieved 5 January 2012.

    Google Scholar 

  • . Ton, T. (2012). The Fashion Media A-List: An Interview with Rich Tong. Industrie Magazine, Issue 4.

    Google Scholar 

  • . Ziv, Y. (2011). Fashion 2.0: Blogging Your Way to The Front Row- The Insider’s Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career. Yuli Ziv.

    Google Scholar 

  • Strugatz, R. (5 June 2012). To Pay or Not to Pay: A Closer Look at the Business of Blogging. http://www.wwd.com/media-news/digital/acloser-look-at-the-business-of-blogging-5942163?page=3.

    Google Scholar 

  • Hanssen, K. and Nitzsche, F. (2010). Fashion Blogs: From Musings On personal Taste To Style Reports around the Globe. Zwolle, The Netherlands: D’jonge Hond.

    Google Scholar 

  • 13. Vogue Italia, The Business of Fashion. About. http://www.businessoffashion.com/about Retrieved 14 January 2012

    Google Scholar 

  • . Mischief, A. (5 October 2010). The Money Myth of Fashion Blogging (And How To Monetize Your Blog). Independent Fashion Bloggers. http://heartifb.com/2010/10/05/the-money-mythof-fashion-blogging-and-how-to-monetize-your-blog/

    Google Scholar 

  • 19. Strugatz, R. (5 June 2012). To Pay or Not to Pay: A Closer Look at the Business of Blogging. http://www.wwd.com/media-news/digital/acloser-look-at-the-business-of-blogging-5942163?page=3

    Google Scholar 

  • Amed, I. (3 October 2011). The Business of Blogging|The Sartorialist. The Business of Fashion. http://www.businessoffashion.com/2011/10/the-business-of-blogging-the-sartorialist.html#more-25486 Retrieved 7 October 2011.

    Google Scholar 

  • 21. Zucker, S. (11 November 2009). Burberry Extends Its BrandBy Networking, Socially. Brand Channel. http://www.brandchannel.com/home/post/2009/11/11/Burberry-Extends-Its-Brand-By-Networking-Socially.aspx#continue, Retrieved 1 September 2011.

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2013 Rasa Stankeviciute

About this chapter

Cite this chapter

Stankeviciute, R. (2013). Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands. In: Hoffmann, J., Coste-Manière, I. (eds) Global Luxury Trends. Palgrave Macmillan, London. https://doi.org/10.1057/9781137287397_6

Download citation

Publish with us

Policies and ethics