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Why Buy Luxury? Insights From Consumer Research

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Global Luxury Trends

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Abstract

This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

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Authors
  1. Maureen Morrin
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Editor information

Editors and Affiliations

  1. SKEMA Business School, France

    Jonas Hoffmann (Associate Professor of Marketing) & Ivan Coste-Manière (Professor of Marketing) (Associate Professor of Marketing) &  (Professor of Marketing)

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© 2013 Maureen Morrin

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Morrin, M. (2013). Why Buy Luxury? Insights From Consumer Research. In: Hoffmann, J., Coste-Manière, I. (eds) Global Luxury Trends. Palgrave Macmillan, London. https://doi.org/10.1057/9781137287397_17

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