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Table of contents (8 chapters)
Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Die Markenwertmessung als Grundlage Strategischer Markenführung
Authors: Frank Riedel
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-61207-7
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Physica-Verlag Heidelberg 1996
Softcover ISBN: 978-3-7908-0923-7Published: 18 April 1996
eBook ISBN: 978-3-642-61207-7Published: 07 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XVI, 211
Number of Illustrations: 60 b/w illustrations