The Sustainable Global Marketplace

Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

  • Mary Conway Dato-on

Table of contents

  1. Front Matter
    Pages i-lxi
  2. Jesus Tanguma, Roberto Saldivar
    Pages 2-2
  3. Tracy Gonzalez-Padron, Rodney C. Runyan, Jonghan Hyun, Nathan Line, Yun-Hee Kim, Carol Finnegan
    Pages 3-3
  4. Tracy Tuten, Christy Ashley, Jason Oliver
    Pages 4-4
  5. Rajdeep Chakraborti, M S Balaji
    Pages 5-5
  6. Adele Berndt, HB Klopper, Ilse Niemann-Struweg, Corne Meintjes
    Pages 6-6
  7. Adam Marquardt, Jeffrey L. Stinson, Joshua Chandley
    Pages 7-7
  8. Donna F. Davis, Joseph M. Derby, Shannon B. Rinaldo, Purvi Shah
    Pages 13-13
  9. Caroline Graham Austin, Lei Huang
    Pages 19-19
  10. Lei Huang, Caroline Graham Austin
    Pages 20-20
  11. Theeranuch Pusaksrikit, Jikyeong Kang
    Pages 21-21
  12. Jeffrey S. Podoshen, Susan A. Andrzejewski, James M. Hunt
    Pages 25-25
  13. Barbara Caemmerer, Valentina Stan
    Pages 31-31
  14. Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
    Pages 33-35
  15. Bashar S. Gammoh, Michael L. Mallin, Ellen Bolman Pullins
    Pages 37-37
  16. Christian Felzensztein, German Echecopar, Kenneth R Deans
    Pages 38-38
  17. Nora Lado, Lola C. Duque, Daniel Alvarez
    Pages 39-39
  18. Vince Mitchell, Dan Petrovici, Bodo B. Schlegelmilch, Ilona Szöcs
    Pages 43-43
  19. Stephan C. Henneberg, Bahar Ashnai, Maria Smirnova, Peter Naudé
    Pages 52-55
  20. Anne Jalkala, Harri Terho
    Pages 56-60
  21. Chao-Chin Huang, Shyh-Ming Huang, Shyh-Rong Fang, Shih-Chieh Fang, Shao-Chi Chang
    Pages 64-67
  22. Christy Ashley, Jason D. Oliver, James E. Zemanek
    Pages 69-69
  23. Emre Ulusoy, Paul G. Barretta
    Pages 70-70
  24. Virginia Weiler, Ulrik Bisgaard, Sander Schroevers, Hans Seubring-Vierveijzer
    Pages 76-76
  25. Ronald Drozdenko, Donna Coelho, Marlene Jensen
    Pages 82-86
  26. Azadeh Kazeminia, Magnus Hultman, Arash Abolghasemi Kordestani, Esmail Salehi-Sangari
    Pages 87-87
  27. Thomas Jagel, Kathy A Keeling, Thorsten Gruber, Alexander Reppel, Debbie Keeling
    Pages 88-88

About these proceedings


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.


Academy of Marketing Science Customer Behavior Global Marketing Marketing Engagement Marketing Strategy Marketing Theory

Editors and affiliations

  • Mary Conway Dato-on
    • 1
  1. 1.Rollins CollegeWinter ParkUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods