Abstract
This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.
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Perzon, H. (2015). Trust in Preparation of University-Industry (UI)-Collaboration: Outcomes From a Course with Focus on Developing Businesslike Capabilities. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_9
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DOI: https://doi.org/10.1007/978-3-319-10873-5_9
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