Abstract
In this conceptual paper, we examine college-based service-learning experiences using the functional approach to volunteering. Drawing upon previous research, we develop a model that incorporates the match/mismatch between motivation and experience, and considers the impact of college service-learning experiences on students’ attitudes, satisfaction, and volunteer intentions. We discuss both practical and pedagogical implications stemming from our work, and provide directions for future research.
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© 2015 Academy of Marketing Science
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Nicholls, J., Kalamas, M., Schimmel, K. (2015). Match/Mismatch in The College Service-Learning Experience: Influence on Attitudes, Satisfaction, and Volunteer Intentions. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_11
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DOI: https://doi.org/10.1007/978-3-319-10873-5_11
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-10873-5
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