Abstract
Direct selling firms must consider international expansion for long term survival (Franco 2010). The international direct selling industry is $114 billion in sales with 62.7 million salespeople. Direct selling has been described as a self-employed, entrepreneurial activity that leverages network forms of social capital through membership in social structures in a person to person selling environment.
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© 2015 Academy of Marketing Science
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Ragland, C.B. (2015). Host Country Institutional Factors as Determinants of Direct Selling Industry Success. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_18
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DOI: https://doi.org/10.1007/978-3-319-10873-5_18
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-10873-5
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