Abstract
Social media offer educators immense value both in and out of the classroom. Whether providing new channels of communication, advanced tools for the packaging and delivery of content, collaborative work opportunities, or engagement devices for inspiring young minds, there are social media solutions available. In this panel session, the contributors present three applications for utilizing social media tools in marketing education: 1) general social media tools useful for addressing common classroom issues, 2) social media tools and channels for teaching and experiencing retail management, and 3) cross-channel social tools for building student engagement outside of the classroom environment.
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© 2015 Academy of Marketing Science
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Tuten, T., Ashley, C., Oliver, J. (2015). Social Media Applications for Marketing Educators. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_4
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DOI: https://doi.org/10.1007/978-3-319-10873-5_4
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10872-8
Online ISBN: 978-3-319-10873-5
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