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Table of contents (22 chapters)
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Marketing Strategy
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Managing the Market Function
Keywords
About this book
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Bibliographic Information
Book Title: Marketing Strategy and Management
Authors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-22167-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Michael J. Baker 1992
Edition Number: 2
Number of Pages: XXV, 560
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Law, Oil, Gas & Geosciences, Pharma, Telecommunications