The concept of ‘competition’.
The nature and value of CUGs (currently useful generalisations).
The nature and scope of marketing.
The relationship between market structure, the conduct of suppliers and their performance.
How these competitive forces shape and influence marketing strategy.
The impact and consequences of international trade on competition.
Michael Porter’s concept of the ‘Diamond of National Advantage’.
The role of government and chance in determining competitive outcomes.
The development of ‘clusters’ of competitive industries.
The nature and sources of competitive advantage.
The contribution of marketing to competitive success.
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Notes and References
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