• Michael J. Baker


Prologues, like overtures, are intended to achieve at least three objectives:
  1. 1

    To establish the point of departure;

  2. 2

    To indicate the direction in which one is to proceed; and

  3. 3

    To introduce some of the themes which will be encountered as the plot unfolds.



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Notes and References

  1. 1.
    ‘Marketing Strategy: new directions of theory and research’.Google Scholar
  2. 2.
    These are discussed at some length in Chapter 19.Google Scholar

Copyright information

© Michael J. Baker 1992

Authors and Affiliations

  • Michael J. Baker

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