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Table of contents (5 chapters)
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Bibliographic Information
Book Title: Expertensystem zur Beurteilung von Werbestrategien
Authors: Thomas Levermann
DOI: https://doi.org/10.1007/978-3-322-92423-0
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1995
Softcover ISBN: 978-3-8244-6119-6Published: 15 February 1995
eBook ISBN: 978-3-322-92423-0Published: 09 April 2013
Edition Number: 1
Number of Pages: XVII, 326
Number of Illustrations: 30 b/w illustrations
Topics: Business and Management, general