Service Quality and Management

  • Editors
  • Paul Kunst
  • Jos Lemmink
  • Bernd Stauss

Part of the Focus Dienstleistungsmarketing book series (FDM)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Introduction

    1. Paul Kunst, Jos Lemmink, Bernd Stauss
      Pages 1-3
  3. Service Quality and Satisfaction

  4. Measuring Service Quality by Applying the Critical Incident Technique

  5. Assuring and Improving Service Quality by Applying Quality Instruments and Methods

  6. Service Quality from the Internal Perspective

  7. Back Matter
    Pages 301-314

About this book

Introduction

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi­ dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob­ lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos­ sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro­ cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.

Keywords

Call Center Dienstleistungsmarketing Focus Dienstleistungsmarketing Sales business development innovation management marketing organization quality management

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-90981-7
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1999
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-6780-8
  • Online ISBN 978-3-322-90981-7
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Electronics
Consumer Packaged Goods
Engineering