Overview
- Provides scientific and practical perspectives on responsibility in media management
- Discusses ethics and values in media management
- Includes topics ranging from the role of branding over mediatization to corporate social responsibility
- Includes supplementary material: sn.pub/extras
Part of the book series: Media Business and Innovation (MEDIA)
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Table of contents (19 chapters)
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Trust, Branding, Digitalization: Value Drivers
Keywords
About this book
Editors and Affiliations
About the editors
C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism & Mass Communication at the University of Georgia in the United States. Her research focuses on media management and economics, and media in economic development, with a focus on how organizational and economic structures effect media performance. Professor Hollifield has served as Head of the UGA Department ofTelecommunications (2008-2014), Associate Editor of the International Journal on Media Management, and Chair of the Standing Committee on Research for the Association for Education in Journalism and Mass Communication (2011-2012).
Joost van Loon is Professor of Sociological Theory at the Catholic University of Eichstaett-Ingolstadt. His research is concerned with theoretical engagements with social and cultural processes with a specific focus on media and technology. Professor van Loon is editor-in-chief of the journal Space and Culture and his publications include the monographs Risk and Technological Culture (2002) and Media Technology: Critical Perspectives (2008).
Bibliographic Information
Book Title: Value-Oriented Media Management
Book Subtitle: Decision Making Between Profit and Responsibility
Editors: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
Series Title: Media Business and Innovation
DOI: https://doi.org/10.1007/978-3-319-51008-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2017
Hardcover ISBN: 978-3-319-51006-4Published: 08 May 2017
Softcover ISBN: 978-3-319-84544-9Published: 18 July 2018
eBook ISBN: 978-3-319-51008-8Published: 27 April 2017
Series ISSN: 2523-319X
Series E-ISSN: 2523-3203
Edition Number: 1
Number of Pages: VIII, 240
Number of Illustrations: 14 b/w illustrations, 6 illustrations in colour
Topics: Media Management, Communication Studies, Ethics, Business Ethics, Media Research, Media Sociology