Abstract
The borders between traditional media, hybrid media and transaction media are blurring. Media enterprises manage online shopping instead of producing independent journalism. The article presents an ironic picture of where our media system and usage is heading.
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The “Deutsche Medienforum” is a merger of Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. The deal was closed in Dec. 2018. This media conglomerate is considered as the last German independent high-quality political information platform. Unfortunately, their preceding competitor Die Zeit was relaunched in 2019 under the name (S)WATCH OUT! as a weekly magazine delivering value for Germany’s real intellectual elite. In 2017, Die Zeit had been sold by Holtzbrinck Publishing Group to Bertelsmann SE & Co. KGaA. After Bertelsmann went public in 2019, it became clear to shareholders that the last monetary value generating segment of Die Zeit was, ironically, the Zeit Reisen (Travel Time). As targeting this industry was a major strategic thrust of SWATCH group SA at that time, 51% of Die Zeit were sold to that Group, which then executed a relaunch, resulting in the new name (S)WATCH OUT!. The deal was part of a corporate growth strategy aiming at the travel segment, which led to the relaunch of Zeit Reisen as Check-Your-Holiday platform, the European leader in the high class tourism business segment.
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Habann, F. (2017). Media-Related Value Generation: New Paradigms on the Horizon? Or—What a Wonderful Morning for Prof. Beale. In: Altmeppen, KD., Hollifield, C., van Loon, J. (eds) Value-Oriented Media Management. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-51008-8_19
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DOI: https://doi.org/10.1007/978-3-319-51008-8_19
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