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Social Media Audit

Measure for Impact

  • Urs E.¬†Gattiker

Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Urs E. Gattiker
    Pages 1-10
  3. Urs E. Gattiker
    Pages 23-35
  4. Urs E. Gattiker
    Pages 37-41
  5. Urs E. Gattiker
    Pages 43-55
  6. Urs E. Gattiker
    Pages 71-84
  7. Urs E. Gattiker
    Pages 85-99
  8. Urs E. Gattiker
    Pages 101-106

About this book

Introduction

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Keywords

Facebook Google Internet Marketing KPI Key Metrics Key Performance Indicators Social Media Social Networking Social Web Social media Audit Twitter Web Analytics Web Marketing audit cost-benefit analysis performance review strategic management

Authors and affiliations

  • Urs E.¬†Gattiker
    • 1
  1. 1.CyTRAP Labs GmbHZurichSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4614-3603-4
  • Copyright Information The Author(s) 2013
  • Publisher Name Springer, New York, NY
  • eBook Packages Computer Science
  • Print ISBN 978-1-4614-3602-7
  • Online ISBN 978-1-4614-3603-4
  • Series Print ISSN 2191-5768
  • Series Online ISSN 2191-5776
  • Buy this book on publisher's site
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