Abstract
Chapter 5 focused on managing the process of the social media audit. Chapter 6 puts the spotlight on governance matters and how we can assure that the process is being maintained at a desirable performance level. The focus will be on maintaining quality and consistency, as well as compliance, record keeping and the infrastructure. The human capital available, crisis management process, monitoring and measuring, as well as customer satisfaction are discussed.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Gattiker, Urs E. (Not dated). Governance. [Blog page – info.CyTRAP.eu]. Retrieved January 19, 2012, from http://info.cytrap.eu//?page_id=59
Gattiker, Urs, E. (June 16, 2010). How BP shrugs off negative reviews. [Blog post – ComMetrics]. Retrieved February 13, 2012, from http://commetrics.com/?p=8359
Gattiker, Urs E. (August 11, 2010). Social media DO’s and DON’Ts: 6 remedies for any emergency. [Blog post – ComMetrics]. Retrieved January 19, 2012, from http://commetrics.com/?p=9456
Gattiker, Urs, E. (October 29, 2010). SAS risk management – after 2 crashes we expected proper risk assessment but got another crash-landing instead (UPDATE 1). [Blog post – info.CyTRAP.eu]. Retrieved January 31, 2012, from http://info.cytrap.eu//?p=119
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 The Author(s)
About this chapter
Cite this chapter
Gattiker, U.E. (2013). Governance, Compliance, and Maintenance of the Process. In: Social Media Audit. SpringerBriefs in Computer Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3603-4_6
Download citation
DOI: https://doi.org/10.1007/978-1-4614-3603-4_6
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-3602-7
Online ISBN: 978-1-4614-3603-4
eBook Packages: Computer ScienceComputer Science (R0)