Development and Management of the Process

  • Urs E. Gattiker
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)


 Chapter 4 provided some templates for defining the scope and focus of the social media audit.  Chapter 5 outlines how the audit process can be developed and managed effectively. The checklists, templates, and questions will guide the reader through the pertinent issues. The process begins with focusing on strategy and staff resources, then moves on to compliance matters measuring and monitoring challenges. The chapter continues discussing how to evaluate what skills the company has available for social media marketing. It wraps it up with addressing disaster management and highlighting matters concerning the value proposition of using social media as a company, non-profit, or government agency.


Social Medium Disaster Management Customer Experience Customer Engagement Twitter Account 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Gattiker, Urs E. (June 14, 2010). ComMetrics weekly review—social media going’s on—KitKat vs Greenpeace (see under Tuesday heading). [Blog post—ComMetrics]. Retrieved January 15, 2012, from Scholar
  2. Gattiker, Urs E. (August 25, 2010). Social media’s failed acid test: Pakistan disaster response. [Blog post—ComMetrics]. Retrieved January 15, 2012, from
  3. Gattiker, Urs E. (April 4, 2011) Can cause marketing damage reputations? [Blog post—ComMetrics]. Retrieved September 8, 2011, from
  4. Woo, Gordon (2011) Calculating catastrophe. London, UK. Imperial CollegeGoogle Scholar

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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