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Marketing and Property People

  • Textbook
  • © 1991

Overview

Authors:
  1. Owen A. Bevan

    1. The College of Estate Management, Reading, UK

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Part of the book series: Building and Surveying Series (BASS)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xv
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  2. Marketing Principles

    • Owen A. Bevan
    Pages 1-16

  3. The Product

    • Owen A. Bevan
    Pages 17-34

  4. Consumers and their Influences

    • Owen A. Bevan
    Pages 35-65

  5. Organisational Buying

    • Owen A. Bevan
    Pages 66-81

  6. Service Management

    • Owen A. Bevan
    Pages 82-101

  7. Commercial Property People and their Products

    • Owen A. Bevan
    Pages 102-122

  8. Strategy

    • Owen A. Bevan
    Pages 123-155

  9. Marketing Tactics

    • Owen A. Bevan
    Pages 156-213

  10. The Marketing Plan

    • Owen A. Bevan
    Pages 214-235

  11. Back Matter

    Pages 236-252
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Keywords

About this book

This book aims to show how intelligent interpretation of the principles of marketing in the context of the property world can lead to the enhancement of competitive advantage. The coverage and treatment will appeal to a broad range of reader - from the student of surveying, estate agency, valuation, business management and marketing to practising professionals working at all levels in firms and practices.

Authors and Affiliations

  • The College of Estate Management, Reading, UK

    Owen A. Bevan

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