Table of contents

  1. Front Matter
    Pages i-xv
  2. Owen A. Bevan
    Pages 1-16
  3. Owen A. Bevan
    Pages 17-34
  4. Owen A. Bevan
    Pages 35-65
  5. Owen A. Bevan
    Pages 66-81
  6. Owen A. Bevan
    Pages 82-101
  7. Owen A. Bevan
    Pages 102-122
  8. Owen A. Bevan
    Pages 123-155
  9. Owen A. Bevan
    Pages 156-213
  10. Owen A. Bevan
    Pages 214-235
  11. Back Matter
    Pages 236-252

About this book


This book aims to show how intelligent interpretation of the principles of marketing in the context of the property world can lead to the enhancement of competitive advantage. The coverage and treatment will appeal to a broad range of reader - from the student of surveying, estate agency, valuation, business management and marketing to practising professionals working at all levels in firms and practices.


business consumer management marketing organization science and technology service service management strategy valuation

Authors and affiliations

  • Owen A. Bevan
    • 1
  1. 1.The College of Estate ManagementReadingUK

Bibliographic information

  • DOI
  • Copyright Information Macmillan Publishers Limited 1991
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-55503-3
  • Online ISBN 978-1-349-21597-3
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods