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The Marketing Plan

  • Owen A. Bevan
Chapter
Part of the Macmillan Building and Surveying Series book series (BASS)

Abstract

In the 1990 Finals examinations for the Royal Institution of Chartered Surveyors candidates were asked to prepare a marketing plan for a 5 ha site which contained a derelict factory. The plan should have included an analysis of the site which explored its potential for alternative uses and identified target markets; from the site analysis an approach to pricing and method of sale should have emerged; this, in turn, should have led to a promotional plan which ensured that the right purchasers were approached in the right way, at the right time and to maximum effect.

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Copyright information

© Owen Bevan 1991

Authors and Affiliations

  • Owen A. Bevan
    • 1
  1. 1.The College of Estate ManagementReadingUK

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