Abstract
From the middle of the 1980s the estate agency world – and much that was the province of the professional surveyor – has been racked by the birth pangs of the major conglomerate companies.
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References and further reading
D.A. Aaker (1984), Strategic Market Management, John Wiley & Sons, New York, p. 6
K. Ohmae (1987), The Mind of the Strategist, Penguin Business Library, London p. 39
T. Peters (1990), (Seminar) In Search of Excellence, Bristol
M.E. Porter (1980), Competitive Strategy, The Free Press, Macmillan Inc., New York
M.E. Porter (1985), Competitive Advantage, The Free Press, Macmillan Inc., New York
A. Ries and J. Trout (1986), Marketing Warfare, McGraw‐Hill Inc., New York.
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© 1991 Owen Bevan
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Bevan, O.A. (1991). Strategy. In: Marketing and Property People. Macmillan Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-21597-3_7
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DOI: https://doi.org/10.1007/978-1-349-21597-3_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-55503-3
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